What is Content Marketing?

Content Marketing Explained

Content Marketing is a marketing strategy aimed at attracting a targeted audience, through engaging and valuable content. Now mostly distributed online, a well-executed content marketing strategy does not outrightly promote a product, but offers knowledge and value to audience, turning audience to fans and fans to customers.

Benefits of Content Marketing

Content marketing is a website promotion tool

Builds your credibility gain consumer trust.

Builds brand awareness and brand visibility by placing your brand across the web. Improves brand health.

Builds your readership.

Improves your websiteâ€™s SEO so new customers can find you

Keeps existing customers engaged so they can come back soon

Brings visibility to your companyâ€™s knowledge and expertise

Types of Content Marketing

Blog Posts:Written articles on a specific topic, often published on a company's blog. Blogs are versatile and can cover a wide range of subjects.

Infographics: Visual representations of information or data designed to make complex information easily understandable. Infographics are highly shareable on social media.

Video Content: Videos can include explainer videos, tutorials, product demonstrations, interviews, webinars, and more. Video content is highly engaging and can be shared across various platforms.

Podcasts: Audio content in the form of podcasts allows companies to share information, interviews, and discussions in a format that users can listen to on the go.

Social Media Posts: Short-form content posted on social media platforms to engage and interact with the audience. This includes text, images, videos, and other multimedia content.

Ebooks and Whitepapers: In-depth, long-form content that provides comprehensive information on a specific topic. Ebooks and whitepapers are often used as lead magnets to capture email addresses.

Case Studies: Detailed analyses of specific projects or success stories, showcasing how a product or service helped solve a particular problem for a customer.

Email Marketing: Newsletters, product announcements, and other promotional content delivered directly to a subscriber's inbox. Email marketing is effective for building and maintaining relationships with a target audience.

Interactive Content: Content that requires active engagement from the audience, such as quizzes, polls, surveys, and interactive infographics. This type of content encourages participation and provides a personalized experience.

User-Generated Content (UGC): Content created by the audience, often shared on social media or other platforms. UGC can include customer testimonials, reviews, and photos.

Webinars and Live Streaming: Real-time video broadcasts that allow companies to connect with their audience, answer questions, and provide live demonstrations or discussions.

Interactive Web Content: Content that engages users on a website, such as interactive calculators, assessments, or interactive storytelling.

Slide Decks: Presentations composed of slides that convey information in a visually appealing format. Slide decks can be shared on platforms like SlideShare.

Templates: Fill-in-the-blank templates that provide a structured format for users to create content related to your product or service. Templates can include checklists, guides, and customizable forms.

Interactive Content: Engaging content that requires active participation from the audience, such as quizzes, polls, surveys, and interactive assessments. This type of content encourages interaction and can provide valuable insights.

Email Newsletters: Regularly distributed emails containing updates, news, promotions, and curated content. Email newsletters are an effective way to maintain communication with your audience.

Social Media Stories: Short-lived, ephemeral content shared on social media platforms such as Instagram, Facebook, and Snapchat. Stories often include a mix of images, videos, and text.

FAQs and Knowledge Base Articles: Frequently Asked Questions (FAQs) and informative articles that address common queries and provide valuable information about your products or services.

Interactive Web Content: Content on your website that engages users, such as interactive calculators, quizzes, or virtual tours. Interactive web content enhances user experience and encourages longer site visits.

Microcontent: Bite-sized pieces of content, such as short social media posts, quotes, or quick tips, designed for easy consumption and sharing.

Livestream Events: Real-time video broadcasts of events, product launches, or behind-the-scenes glimpses. Livestreaming on platforms like Facebook Live or Instagram Live can create a sense of immediacy and connection.

Resource Hubs: Centralized online repositories or hubs that house a variety of resources, including articles, guides, videos, and tools related to a specific topic or industry.

Interactive Tutorials: Step-by-step guides or tutorials that actively involve users in learning about a product or a particular skill.

Customer Testimonials and Reviews: Content featuring positive feedback, testimonials, and reviews from satisfied customers. This social proof can build trust and credibility.

Content Types

1. Traditional Text-based Content:

Articles

Blog Posts

Web & Landing Pages

Books

E-Books

Forms

2. Website Elements:

Hello Bars

Popups

In-App Messages

Tools

Browser Extensions

WordPress Plugins

Mobile Applications

3. Interactive Tools and Media:

Calculators

Games

Worksheets

Checklists

4. Information Directories:

Directory Listings

Polls

Surveys

Quizzes

5. Social Media and Communication:

Social Media Posts

Emails

Direct Mail Letters

Magazines

Brochures

Flyers

Tear & Data Sheets

Manuals

Catalogs

6. Formal Documents and Reports:

White Papers

News & Press Releases

Reports

Presentation Decks

7. Multimedia Content:

Videos

Images & Photography

Flowcharts & Diagrams

Infographics

Desktop Backgrounds

Posters

Billboards

8. Audio Content:

Podcasts

Audio Clips

9. Diverse Content Formats:

Guides

Newsletters